Soapea Cosmetics - Case Study

Soapea is a fictional beauty and skincare brand project, designed and developed as a study of visual identity system and packaging.

Soapea is a brand that produces ethically made, high quality beauty and skincare products that respects nature. All products are carefully formulated in France with natural and limited ingredients. The brand empowers people to live healthy lives, safety is the first priority as everything we put in and around our bodies matters.

The fact that each person has their own skin type and preferences, a strong brand identity was required to place this brand as confident and safe. The identity of this brand reflects the simplicity and excellence of the ingredients.